
Foresta
Foresta is... Foresta is derived from the Italian word meaning “forest,” and symbolizes the life breathing within a large forest, infinite energy, and a resting space like a forest.
Foresta is
Foresta is derived from the Italian word for “forest,” and symbolizes the life and infinite energy breathing within a large forest, as well as a resting space like a forest.
The Beauty-Full Place
A space filled with beautiful values
FONS (Source): The source of beauty like an inexhaustible spring
DICHA (Happiness): Happiness created by the harmony of colors
AKRA (Summit): The summit for you, shining brighter than jewels
Foresta is
This is an Aveda lifestyle salon, the first in Asia to acquire an Aveda Institute license.
Located in a forest-like setting within the city where a 300-year-old tree stands, this premium beauty space offers hair, makeup, head spa, and nail care services based on Aveda's mission and philosophy.
Leveraging styling know-how accumulated across various fields such as broadcasting, performances, fashion, pictorials, and music videos, it is a premium beauty salon in Cheongdam chosen by famous Korean celebrities and idol artists.
Foresta proposes the most natural and polished image and style tailored to each individual, taking into account the client's face shape, vibe, purpose, and lifestyle.
Foresta Black is
We operate an intensive premium beauty service where hair, makeup, and care flow naturally in a more private space.
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2012 Partnership Agreement with Lotte VVIP and American Express Card
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2012 Participation in DEMAIN’s 45th Anniversary Fashion Show, “The Heritage”
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2011 Opening of Foresta Galleria Foret Branch
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2011 Hair and Makeup Director for SBS’s “Miracle Audition”
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2011 Participation in the AVEDA FY12 Salon Spa Conference
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2011 Business Partnership with American Express Platinum Card
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2010 Opening of Foresta Apgujeong Branch
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2010 Opening of Foresta Banyan Tree Club & Spa Branch
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2010 Participation in Kim Young-seok’s Hanbok Fashion Show Commemorating the G20 Seoul Summit
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2010 Participation in the International Trend Hair Show in Hong Kong and Taiwan
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2010 Hair and Makeup Direction for Mnet’s “Superstar K2”
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2010 Opening of Foresta, an AVEDA Lifestyle Salon
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2010 Partnership Agreement with Mercedes-Benz
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2009 Foresta Wedding Party
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2009 Participation in the Ralph Lauren Dosan Flagship Store Opening Party
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2009 Participation in the Lexus ESIS Special Day Partnership Event
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2023 Hair Reimagined, Artistry and Beyond AVEDA in Tokyo – Korean Representative
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2023 AVEDA Congress in Atlanta – Korean Representative
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2020 Opening of Foresta Black Dosan Branch
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2019 Seminar and Gala Show Director at “Hair Expo Australia 2018”
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2018 Participation in the AVEDA Sales Conference
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2018 Beauty Class for Government Ministers and Members of Parliament from Kazakhstan
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2018 CEO SUMMIT Hanbok Fashion Show
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2017 Relocation and Opening of Foresta Cheongdam Main Branch
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2017 Judge at the Asia Hair Designer Festival
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2017 The 2nd Cheongdam Collection
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2017 Partnership Agreement with MBC Academy Beauty School
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2017 Winner of the AVEDA Global Fashionista Photographic Contest
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2017 MOU Signed with Yong In University
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2016 Partnership Agreement with UnionPay
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2016 AVEDA MEN Launching Show
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2016 Lecture at YTN Science’s “Youth Startup Runway”
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2015 Opening of Foresta Beijing Branch in China
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2015 Kim Young-seok Hanbok Fashion Show for the 70th Anniversary of Korean Liberation
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2014 Opening of Foresta Spring Chuncheon Branch
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2014 Participation in a Chanel Jewelry Show for VIP Clients
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2014 Participation in the Ritz-Carlton RC Wedding Club Members’ Party
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2013 Director of the Korea Hanbok Festival
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2013 Hanbok–Ao Dai Fashion Show in Vietnam Accompanying President Park Geun-hye
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2013 Opening Ceremony Performance at the PyeongChang Special Olympics
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2013 Participation in the AVEDA FY14 Salon Conference
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2013 Participation in the Chanel Cruise Collection
Foresta Major History
Service
☆ Benefit
Customers using the Nine Nine Package at Foresta Black
will receive a 5% discount on the cost of additional on-site treatments on the day of their visit.
☆ Notice
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All prices include VAT.
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The program composition may be partially adjusted after consultation based on the client's hair condition and requested style.
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For K-STYLE EXPERIENCE and NINE NINBLACK, you can choose between K-Idol Trendy or K-Drama Natural Makeup.
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Clients using the Foresta Black Nine Nine package are eligible for a 5% discount on additional on-site treatments on the day of their visit.
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Additional treatments will proceed after an on-site consultation and client consent.
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The gift composition is subject to change depending on the program and reservation status.

K- STYLE EXPERIENCE
Presta Black's signature K-beauty styling package that allows you to experience hair and makeup together
Hair + Makeup, Cut, Shampoo, Dry Styling, Makeup (Optional)
Welcome Drink, Dessert/ K-Idol Trendy
Nine Nine Selection Gift Provided/ K-Drama Natural
STANDARD: 363,000~ PREMIUM: 462,000 KRW~ VIP: 528,000 KRW~

K- TRENDY HAIR
Trendy hair packages for customers who want to experience K-beauty hairstyles
Cut, styling, perm or Aveda color, shampoo, blow-drying
Welcome Drink/ Dessert
Nine Nine Selection Gift Provided
STANDARD: 363.000~

